In celebration of her 25th anniversary, Koda Kumi has teamed up with Shibuya 109 to launch a dazzling pop-up campaign running from September 23 to October 5, 2025, at both Shibuya 109 Shibuya and Shibuya 109 Abeno locations. The collaboration blends fashion, music, and fan experience in an immersive tribute to her legacy.

What Fans Can Expect ?

• Pop-Up Store & Limited Merch: A dedicated Koda Kumi 25th Anniversary × Shibuya 109 pop-up shop will offer exclusive merchandise featuring new campaign visuals, from poster art to apparel.


• Photo Exhibits & Costume Displays: Visitors will be able to view former concert photos and costume exhibits, diving deep into 25 years of Kumi’s stage evolution.


• “VR Special Live” Experience: Shibuya 109 Shibuya’s 8F BUTTERLY will host an exclusive VR live performance showcasing Koda Kumi’s past concert sequences—reimagined for the anniversary.


• Limited-Edition Food & Sticker Giveaways: The BUTTERLY café will serve Kumi-inspired menu items and distribute collectible stickers, while a chance to win signed posters and polaroids will be available via a purchase-based lottery.

Why It Matters
This campaign not only acts as a celebration of Koda Kumi’s long-standing career but also highlights the enduring link between J-Pop culture and fashion, rooted in the youth-forward and trend-setting legacy of Shibuya 109. By combining nostalgic fan appeal with modern interactive experiences, the event reflects how Kumi has consistently evolved with the times while honoring her core aesthetic and musical identity.