On November 13, alongside her spirited performance at Best Hit 2025, Koda Kumi surprised fans with another exciting announcement: the release of a brand-new color contact lens shade—“Poison Grape”—from her popular lens line Loveil.

The new shade embraces Kumi’s signature blend of boldness and sophistication. Poison Grape features a deep, sultry purple tone accented with subtle gradients, designed to enhance the eyes with both mystery and elegance. It’s a color that perfectly reflects the singer’s fearless style while staying wearable for everyday fashion.

Fans online immediately expressed their excitement, calling the shade “uniquely Kumi”, “glamorous but chic”, and “a must-have for winter looks.” Early promotional visuals highlight the lens as an ideal choice for makeup styles ranging from cool-toned glam to edgy night looks—a natural extension of Kumi’s ongoing beauty influence.

With this release, Loveil continues to expand its lineup while reinforcing its identity as a brand rooted in Kumi’s creativity, vision, and iconic aesthetic. Poison Grape is expected to become one of the standout color launches of the season.